Enhancing Gambling Safety with Focal's ALeRT System
Focal’s ALeRT System uses algorithms to identify risks that are invisible to the naked eye for people who are gambling. This capability is truly amazing. While observable behaviours can tell us part of the story of how someone is experiencing the product, the unseen data reveals the rest of the picture.
The Power of Early Detection
It’s exciting to use data that provides early information about someone who might be starting to experience unwanted consequences or potential harms related to their play enabling us to interact with individuals before issues escalate.
Proactive Customer Engagement
These algorithms give us the opportunity to identify players who might benefit from receiving good information, support, or customer service interactions regarding safer play. We can communicate with customers when they are most receptive to learning about safe gambling strategies and tips.
Comprehensive Risk Understanding
This approach enhances our understanding of what constitutes risk for people and helps them avoid it. The algorithms delve deeper into identifying risks than the naked eye can observe, providing a fuller picture of potential issues and how to address them.
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Focal’s Safer Gambling Solutions
Explore our Safer Gambling Solutions for operators and regulators designed to promote responsible gambling.
